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UPC Founder’s Death Sparks Deeper Thinking

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Eric Porterfield

With the recent death of Mr. Woodland, father of the ubiquitous bar code, it is hard to imagine the next great thing that makes it’s mark on the world as the UPC bar code did. It seems inconceivable that the next great invention will have such staying power.
We often wonder how flexible packaging will be affected by technology. Will we see transformative changes in the materials that are used, the way information is conveyed via the package media, or the technology used to manufacture the product we currently make?
While we don’t have all of the answers, one thing is for sure, any company that wants to remain relevant well into the future has to be mindful of the technological changes taking place (and not just in their industry, but in the world around them). It is for that reason that one of Kendall Packaging’s basic tenets is to have a significant portion of its growth based upon innovation and product development. That way we are forced to look outside our four walls every now and then to make certain we don’t become “part of the road”.